A success story that is a testament to the San SeSan expertise, TaoKaeNoi is a brand that has both found its place in the consumers’ hearts and ap placei close to the hearts of the San SeSan team members.
TaoKaeNoi has grown in market share and revenue over the years – from its early years as a brand making its first foreign market launch in Singapore, we put it through the right channels and applied the right Marketing strategies formulated in line with the research insights we gathered. From a humble handful of SKUs being sold at 7-Eleven outlets, it has now become a household brand with more than 40 SKUs and a pride and joy of San SeSan as an exclusive distributor since day one.
Despite the constant competive market, San SeSan has managed to maintain TaoKaeNoi’s position throgh good distribution across Singapore with ample in-store displays such as gondolas that have enabled the brand to stay at the top of consumers’ minds.
TaoKaeNoi is known for its fantastic taste, variety of flavours and attractive packaging, and is available in major supermarkets, convenience stores, petrol kiosks, neighbourhood stores, Popular Bookstore, Redmart, Shopee Supermarket and Pandamart.
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