Welcome to this journey that has been no less than endearing and fulfilling from the very first day it began – the journey of San SeSan.

Year after year and for many years now, brands have trusted us to bring their products to the masses with our distribution coverage – 100% of all modern retail and major general retail channels in Singapore. Through all that, we have seen very successful brands like TaoKaeNoi, Dahfa and myEureka win the hearts of the consumers in Singapore and becoming easily recognisable household names.

Creating such impressionable brands with excellent business performance is truly a passion here at San SeSan, and we are always looking for that next unicorn in this ongoing search. With a vision to become a technology-first distributor and to empower and enable our brands and partners further as a centre of excellence, I am confident that we will be able to keep this legacy alive in years to come, and to keep the snack-culture vibrant for the consumers.

We at San SeSan thank everyone that has made this journey such a privilege, and we eagerly look to giving more to this industry and space.

Christine Lim
Managing Director, San SeSan Global