Our History

San SeSan Global was setup in 2003 with a vision to be a one-stop buying house for retailers in Singapore and the region.

Over the years, San Sesan have evolved into distribution of fast moving consumer food products for both the Modern and General or Traditional trade.

Today, we have established ourselves as a leading food marketer, importer and distributor providing end-to end distribution services.

Core Competencies

Backed by more than 12 years of distributing and marketing experience, we are committed to growing your brand like our own!

We do more than a distirbutor. We not only SOURCE for products, we ensure best placement on the retail SHELVES, and do our best to ensure products are SOLD.


We are committed to providing consumers with high-quality food products and are always actively sourcing for brands and products locally and from abroad with market potential and demand.

Today, we market and distribute more than 16 brands, across different categories. Click here to see some of the well-known and popular brands that we market and distribute.


With our established and excellent relationships with the retail buyers, and a dedicated sales and operations team, we cover 100% of the modern trade channels in Singapore and reach out to more than 1,000 general trade outlets and online stores.

We have our own warehouse, a fleet of trucks and vans and an experienced sales and merchandising team that enable us to deliver directly to the stores with more than 100 delivery points daily. We also harness on the latest merchandising and stock management IT system to manage stocks ordering, fulfillment and service level to our customers.


As each brand is unique, we customised 360 integrated marketing program (Above, Below and Through the line) to grow the brand, market share, drive demand and cultivate brand loyalty.

Our brand and marketing capabilities are not limited to in-store and traditional media but include new media like Facebook, Instagram and on-ground market activations.

Our Customers

Today, we reach out to 100% of modern trade and major general trade channels, serving more than than 2,000 retail outlets.

Hypermarkets & Supermarkets

Convenience Stores & Petrol Kiosks

Health & Beauty Chain Stores

Online Grocer